Travel Agency Poster (Lesson 10)
1. Poster Name Ideas
- Official Name: "Exclusive Travel Package Poster"
- Simple Name: "Tourism Poster"
- Technical Name: "Travel Collage & Brush Effect Design"
2. Design Process Breakdown
To create this beautiful poster, the designer likely used 4 key techniques in Adobe Photoshop:
Step 1: Background Setup (Brush Masking)
- Base Image: The designer used a scenic landscape photo of an island as the main background.
- Brush Technique: The special feature here is the edge of the image. The designer didn't just cut the photo straight. Instead, they used a "White Brush" (likely a Grunge or Paint Splash Brush) to erase or mask the edges. This makes the photo look like it was painted or artistically torn, blending softly into the white background.
Step 2: Creating the Mini-Collage (Shapes & Clipping Masks)
- Petal/Clover Shape: In the center, there are four small images (Paris, Lotus flowers, City skyline, etc.) arranged in a flower-petal shape.
Clipping Mask Technique: To achieve this:
- Draw the petal shapes first.
- Place the travel photos on layers above the shapes.
- Right-click the photo layer and select "Create Clipping Mask" to snap the photo inside the shape.
- Stroke: A White Stroke (outline) was applied around each shape to separate them so the images don't blend into each other.
Step 3: Corner Decoration (Polygonal Art)
- Top-Left & Bottom-Right: There are blue geometric triangle patterns (Low Poly / Geometric Pattern).
- Purpose: Using this pattern makes the poster look modern and frames the design, filling up the empty white space at the corners.
Step 4: Typography & Footer
- Headline: The text "Hong Kong, Florida..." uses a thick font with a strong Drop Shadow. This shadow is crucial because it allows the white text to be readable against the bright clouds in the background.
- Footer: The bottom section places phone numbers on Green and Orange strips. Using contrasting colors helps separate the different contact lines for easier reading.
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