Peach vs. Honey Green Tea (Lesson 6)
1. Concept: "Double Flavor, Double Freshness"
- The poster is designed to showcase variety. It places two distinct products side-by-side to appeal to different tastes:
- Left Side (Red): Represents the Peach & Passionfruit flavor. It is paired with images of fresh, juicy peaches at the bottom to visually describe the taste.
- Right Side (Yellow/Green): Represents the Honey Green Tea flavor. It is paired with a honeycomb and a honey jar to emphasize sweetness and natural ingredients.
2. Visual Composition & Atmosphere- Warm Lighting (The "Morning" Vibe):
- The background is a blurred (bokeh) mixture of green and orange leaves with a bright Sun/Lens Flare in the top right corner.
- Design Intent: This lighting suggests a "bright morning" or a hot afternoon, creating a psychological trigger that makes the viewer thirsty and crave a cold drink.
The Wooden Table:
Just like in the Ajinomoto poster, a wooden texture is used at the bottom. This acts as a stage for the products.- Reflection: Notice the subtle reflection of the bottles on the wood. This is a key detail that makes the manipulation look realistic rather than just "stickers" pasted on a background.
3. Typography & Call to Action (CTA)
2. Visual Composition & Atmosphere
- Warm Lighting (The "Morning" Vibe):
- The background is a blurred (bokeh) mixture of green and orange leaves with a bright Sun/Lens Flare in the top right corner.
- Design Intent: This lighting suggests a "bright morning" or a hot afternoon, creating a psychological trigger that makes the viewer thirsty and crave a cold drink.
The Wooden Table:
Just like in the Ajinomoto poster, a wooden texture is used at the bottom. This acts as a stage for the products.- Reflection: Notice the subtle reflection of the bottles on the wood. This is a key detail that makes the manipulation look realistic rather than just "stickers" pasted on a background.
3. Typography & Call to Action (CTA)
- The text is designed for social media engagement (likely Facebook):
- Headline: (Get a fresh feeling from Fuzetea).
- Style: The text uses a Bevel & Emboss effect or a 3D style with a strong drop shadow to make it pop out from the bright background.
The "Love" Button:
There is a graphic of the Facebook "Heart/Love" reaction with the text Click Love for Fuzetea).- Marketing Strategy: This is a direct command to the user to engage with the post. It turns a passive viewer into an active participant.
4. Technical Design Breakdown (For Learning)If you were to recreate this in Photoshop, here are the layers you would need:
- Background Layer: A nature photo with "Gaussian Blur" applied.
- Lighting Layer: A "Lens Flare" render placed in the corner with the layer mode set to Screen.
- Product Layers: The two bottles, carefully cut out (masked).
- Prop Layers: The peaches, honeycomb, and honey jar images.
- Shadow Layers: Black brush strokes painted under the bottles and fruit (Mode: Multiply, Opacity: 30-50%) to create contact shadows on the wood.
- Color Grading: A "Curves" or "Color Balance" adjustment layer on top to make sure the reds and yellows are vibrant and match each other.
- The text is designed for social media engagement (likely Facebook):
- Headline: (Get a fresh feeling from Fuzetea).
- Style: The text uses a Bevel & Emboss effect or a 3D style with a strong drop shadow to make it pop out from the bright background.
The "Love" Button:
There is a graphic of the Facebook "Heart/Love" reaction with the text Click Love for Fuzetea).- Marketing Strategy: This is a direct command to the user to engage with the post. It turns a passive viewer into an active participant.
4. Technical Design Breakdown (For Learning)
If you were to recreate this in Photoshop, here are the layers you would need:
- Background Layer: A nature photo with "Gaussian Blur" applied.
- Lighting Layer: A "Lens Flare" render placed in the corner with the layer mode set to Screen.
- Product Layers: The two bottles, carefully cut out (masked).
- Prop Layers: The peaches, honeycomb, and honey jar images.
- Shadow Layers: Black brush strokes painted under the bottles and fruit (Mode: Multiply, Opacity: 30-50%) to create contact shadows on the wood.
- Color Grading: A "Curves" or "Color Balance" adjustment layer on top to make sure the reds and yellows are vibrant and match each other.
Post a Comment