TELA Mart Recruitment Poster (Lesson 7)

TELA Mart Recruitment Poster (Lesson 7)

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1. Poster Name Ideas

• Official Name: "TELA Mart Recruitment Poster"
• Technical Name: "Corporate Job Announcement Design"
• Simple Name: "Sales Staff Hiring Poster"

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2. Design Process Breakdown

Here are the key steps a designer likely took to create this poster:

Step 1: Grid & Layout Strategy

• Split Screen Technique: The designer divided the layout into two distinct sections.
• Left Side (White): Reserved for the model/subject to keep the design looking clean and spacious.
• Right Side (Green): Reserved for text (job details). Using a dark green background makes the yellow and white text stand out clearly.

Step 2: Geometric Shapes

• Hexagon Frame: The female employee is placed inside a six-sided shape (Hexagon).
• Photoshop Technique: This uses a "Clipping Mask." The designer drew a hexagon shape, placed the photo layer above it, and "clipped" the photo inside the shape.
• Background Pattern: If you look closely at the green background on the right, there is a faint Hexagon Pattern overlay. This adds texture so the background doesn't look flat or boring.

Step 3: Color Palette (Brand Identity)

• The design strictly follows TELA's corporate branding:
• Green: The primary brand color (representing TELA Energy/Mart).
• Orange: Matches the employee's uniform and highlights specific text.
• White & Red: Used for contrast and the logo.

Step 4: Typography & Hierarchy

• Headline:(Recruitment Announcement) uses a Bold Font with a Drop Shadow and a thin Black Stroke. This makes the title "pop" off the page.

• Body Text: The designer uses color coding to separate information:

  Yellow: Key points (Roles, Gender).
• White: Details (Working hours).
• This alternating color scheme helps the viewer's eye distinguish between different sections easily.

Step 5: Footer & Contact Info

• The bottom section features a white strip dedicated to contact details.
• Icons: The use of icons (Phone, Telegram, Email) makes the design look modern and allows viewers to scan for contact methods faster than reading plain text.