TELA Special Promotion Banner (Lesson 8)
Based on the image "Banner Tela.jpg", this is a Promotional Banner design for a fuel depot. The design focuses on highlighting a special offer (Promotion) using the distinct brand identity of the TELA company.
Here is a suitable name and a breakdown of the design process:
1. Naming Ideas
Since this is a wide, landscape format, it is better described as a "Banner" or "Billboard" rather than a "Poster":
- Official Name: "TELA Special Promotion Banner"
- Technical Name: "Gas Station Promotional Billboard Design"
- Simple Name: "10 Liter Offer Banner"
2. Design Process Breakdown
To create this eye-catching banner, the designer likely followed these steps:
Step 1: Creating the Curved Layout
- Pen Tool Technique: The defining feature of this design is the "Curved Lines" that separate the photo from the text area. The designer used the Pen Tool (in Photoshop or Illustrator) to draw the white and yellow curves on the left and right sides.
- Purpose: These curves make the banner look dynamic (moving) rather than rigid, and they guide the viewer's eye across the design.
Step 2: Utilizing Brand Colors
- Green Background: The entire right side uses a solid green, which is the primary corporate color for TELA.
- Yellow Accents: The text "10 Liters" and the decorative lines use bright yellow to contrast sharply against the green. This Green-Yellow combination creates instant brand recognition for customers.
Step 3: Image Masking
- The Station Photo: A photo of the gas station is placed in the center-left space.
- Clipping Mask: The designer likely used a Clipping Mask to fit the rectangular photo into the specific curved shape so it doesn't spill over into the text area or outside the banner borders.
Step 4: Typography & Hierarchy
- Big Headline: The text "10 Liters"is the largest element. This is crucial for a roadside banner so that drivers passing by can read the offer immediately.
- Hook Words: The words "Special Promotion" are placed at the top to grab attention.
- Footer Details: Phone numbers and the address (National Road 5, Kilometre 11) are placed at the bottom using a smaller, white font to avoid distracting from the main offer.
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