Coming Soon Poster (Lesson 9)
1. Poster Name Ideas
- Official Name: "Grand Opening Announcement Poster"
- Simple Name: "Coming Soon Poster"
- Technical Name: "New Store Location Teaser Graphic"
2. Design Process Breakdown
Here are the key techniques the designer used to create this poster:
Step 1: Background Setup (Depth of Field)
- Background Image: The designer used a photo of the mart's interior (shelves stocked with goods).
- Blur Technique: The most critical step here is applying a strong Gaussian Blur to the background.
- Reason: Without the blur, the colorful product shelves would create a "busy background," making it hard to read the text or see the model. Blurring it forces the text and the person to pop out.
Step 2: Visual Guidance
- The Model: The female employee is masked out and placed on the left, with her hand pointing to the right.
- Design Psychology: Human eyes naturally follow where a finger points. By having her point across the image, the designer forces the viewer to immediately look at the text "Coming Soon".
Step 3: Shapes and Color (Branding)
- Speech Bubble: The text isn't written directly on the background. Instead, it is placed inside a large circular shape with a tail (like a comic book speech bubble).
- Green Color: The bubble uses a solid green, TELA's corporate color. This creates a solid Focal Point against the blurry background.
Step 4: Typography & Message
- Font Style: The text "Coming Soon" (មកដល់ ឆាប់ៗនេះ) uses a slightly "distressed" or "grunge" font style to add texture so it doesn't look too flat.
- Text Color: Using White text on a Green background provides high contrast, making it very easy to read.
Step 5: Technology (Call to Action)
- QR Code: In the bottom right corner, there is a QR Code for scanning the location. This is a modern design element that bridges the gap between the image (Visual) and the actual map (Digital Action).
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