Soda Water Splash Manipulation Poster (Lesson 13)
1. Poster Name Ideas
- Official Name: "Schweppes Lime Flavor Poster"
- Emotional Name: "Natural Freshness"
- Technical Name: "Soda Water Splash Manipulation"
2. Design Process Breakdown
The designer used 4 key techniques to make this poster look appetizing:
Step 1: Background Setup (Tropical Theme)
- Green Gradient: The designer used a light green gradient background (fading from white to green) to represent the lime flavor and a soft, airy feeling.
- Palm Leaves: Palm leaves are placed along the top and bottom edges. This is a "Framing" technique that makes the central image stand out and gives the poster a tropical or beach vibe.
Step 2: Creating the Water Splash Effect
- The Hero (The Can): The Schweppes can is placed in the exact center.
- Water Splash: The standout feature is the water splashing and wrapping around the can. This is likely a stock water image that has been masked and warped (using the Warp Tool) to hug the can, visualizing extreme coldness or fizzy carbonation.
- Water Ripple: A ripple effect is added at the base of the can to make it look like it is floating on water rather than sitting on a hard surface.
Step 3: Adding Composition Props
- Glass of Ice: Placing a glass filled with ice and lime slices on the right is designed to trigger "Thirst Appeal" (making the viewer thirsty).
- Mint & Lime: Scattering fresh ingredients (mint leaves and whole limes) around the product reinforces the message that it has a real, natural taste.
Step 4: Typography & Frames
- Stitched Border: The text boxes and image frames use dashed lines (looking like stitching). This adds a playful, "cute," and less rigid style to the design.
- Cloud Shapes: Cloud and circular shapes are used to hold the price ($4) and the slogan ("Unique Taste"), separating them clearly from the background.
Summary:
This poster effectively uses a "Monochromatic Color Scheme" (using primarily shades of green). This is an excellent strategy for specific flavor marketing (like Green Tea or Lime) because it helps the viewer identify the taste immediately.
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