Poster Ajinomoto (Lesson 1)

Poster Ajinomoto (Lesson 1)

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 1. The Advertisement Design (Left Side)

This section represents the actual poster being taught or showcased. It follows standard marketing design principles:

  • Brand Identity:

  1. Color Palette: The design relies heavily on Red and White, which are the official brand colors of Ajinomoto. This creates instant brand recognition.
  2. Logo: The logo is placed clearly at the top right of the ad section.

  • Imagery & Subject:

  1. The Model: The woman is smiling, wearing an apron, and pointing upwards. This suggests she is a happy home cook or housewife recommending the product. Her finger guides the viewer's eye toward the headline.
  2. The Product: The bag of Ajinomoto is placed near the center-left, bridging the gap between the headline and the food.
  3. The Food: Three dishes (soup, fried fish, and a salad/stir-fry) are placed at the bottom. This answers the "Why?" for the consumer—showing that the product makes various types of meals delicious.

  • Typography (Khmer Script):

  1. The headline text uses a bold, outline font style (Red with White stroke) to stand out against the grey background.
  2. The text likely translates to a slogan about "Cooking delicious food with confidence using Ajinomoto."

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